The Fashion commitment to timeless classics – 360° Creative Campaigning for MADELEINE
Many things associated with tradition give us confidence and that feels right and good, especially in the uncertain times we are living in. Classics spread »peace« and with their characteristic of being »timeless« they are always up-to-date. The classic forms the timeless point of contrast to time-dependent fashion, fast fashion. Their origin: always a culmination of artistic development.
Italy embodies the art of good taste like no other country. Here, tradition meets modernity and finds its perfection in elegant classiness. An Italian cultural treasure.
Diana Gullotto skilfully stages the 360° campaign in Europe’s World Capital of Culture 2019 MATERA.
The Fashion commitment to timeless classics – 360° Creative Campaigning for MADELEINE
Many things associated with tradition give us confidence and that feels right and good, especially in the uncertain times we are living in. Classics spread »peace« and with their characteristic of being »timeless« they are always up-to-date. The classic forms the timeless point of contrast to time-dependent fashion, fast fashion. Their origin: always a culmination of artistic development.
Italy embodies the art of good taste like no other country. Here, tradition meets modernity and finds its perfection in elegant classiness. An Italian cultural treasure.
Diana Gullotto skilfully stages the 360° campaign in Europe’s World Capital of Culture 2019 MATERA.
THE BERLINALE COOPERATION
MAGIC MOMENTS IN MATERA
THE EDITORIAL EXPERIENCE
»The special characteristic of everything classic:
to be constantly up-to-date and thus true!«