STYLE & CULTURE
ALL‘ ITALIANA
STYLE & CULTURE
ALL‘ ITALIANA
360° Campaign in photo/ film, TV Spot, Mini Moments, corporate magazine, making-of and much more to explore
We love Italy with its all-embracing beauty, elegant style and artistic and cultural diversity. And then this light, the azure sea and the white trulli – typical of Puglia. An elegant colour palette in timeless nuances that convey summer lightness. Alberobello enjoys supra-regional fame for its small, typical white round houses called »trulli«, which were declared a World Heritage Site by Unesco in 1996.
Diana Gullotto continues the trilogy of the 360° campaign »Style Culture al‘ Italiana« here in Alberobello. Che bello!
360° Campaign in photo/ film, TV Spot, Mini Moments, corporate magazine, making-of and much more to explore
We love Italy with its all-embracing beauty, elegant style and artistic and cultural diversity. And then this light, the azure sea and the white trulli – typical of Puglia. An elegant colour palette in timeless nuances that convey summer lightness. Alberobello enjoys supra-regional fame for its small, typical white round houses called »trulli«, which were declared a World Heritage Site by Unesco in 1996.
Diana Gullotto continues the trilogy of the 360° campaign »Style Culture al‘ Italiana« here in Alberobello. Che bello!
CREATIVE CAMPAIGNING
The 360° campaign is multimedia-based and includes photo, film, TV spots, mini moments, making of, journalistic content, a brand film for the Berlinale Film Festival in Berlin as well as a customer magazine with cinematic content extras.
An homage to the Italian easy elegance in a country where fashion is a cultural necessity. For the Italian women, fashion and style are pure pleasure and a wonderful playfulness, which Diana implements just as playfully. Beautiful things just give us a very special power!
LET´S GET EDITORAL – MADELEINE MAGAZINE
You either have style or you don’t. Style is the one thing you can’t buy. It is something that is reflected from our soul into the outside world – a feeling. It is precisely this feeling that the Italians literally have in their blood. La Dolce Vita – the Italian allure to life and cultural heritage.
The unique Italian style is characterised by feminine elegance, refinement and the lightness that goes with it. The quintessence is always about quality and craftsmanship, the sensuality for beauty and the balance between style and the associated casual look and feel.
