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A SHIRT
STORY
A SHIRT
STORY
An hommage to the alltime classic: The White Shirt

A declaration of love for ever and ever: the white shirt. It functions like a canvas, is a projection surface and reflects the spirit of the times through all epochs. It connects the pure with the wicked, the feminine with the masculine. The white shirt has character, it is confident, mysterious, straightforward and a classic whose illustrious history always shines through. It is the epitome of style and behaves like a chameleon: sovreign in all situation.

The new longing for consistency is a major zeitgeist theme.

The white shirt has thus already played the leading role in many cinema films. We remember Uma Thurman in »Pulp Ficton« and her legendary dance with John Travolta, Angelina Jolie in »Mr &Mrs Smith« alongside Brad Pitt, Julia Roberts in »Pretty Woman« or style icon Audrey Hepburn in a »Heart and a Crown«. In the Fifties, Katherine Hepburn made the white shirt her uniform. It became really sexy in the sixties with Marylin Monroe’s modern hourglass silhouette. Since then, every semi-famous woman has been photographed in the classic of classics from Grace Kelly and Lady Di to the Kardashians.

Acting students from the world-famous Lee Strasberg Theatre and Film Academy in Hollywood stage the classic.

An hommage to the alltime classic: The White Shirt

A declaration of love for ever and ever: the white shirt. It functions like a canvas, is a projection surface and reflects the spirit of the times through all epochs. It connects the pure with the wicked, the feminine with the masculine. The white shirt has character, it is confident, mysterious, straightforward and a classic whose illustrious history always shines through. It is the epitome of style and behaves like a chameleon: sovreign in all situation.

The new longing for consistency is a major zeitgeist theme.

The white shirt has thus already played the leading role in many cinema films. We remember Uma Thurman in »Pulp Ficton« and her legendary dance with John Travolta, Angelina Jolie in »Mr &Mrs Smith« alongside Brad Pitt, Julia Roberts in »Pretty Woman« or style icon Audrey Hepburn in a »Heart and a Crown«. In the Fifties, Katherine Hepburn made the white shirt her uniform. It became really sexy in the sixties with Marylin Monroe’s modern hourglass silhouette. Since then, every semi-famous woman has been photographed in the classic of classics from Grace Kelly and Lady Di to the Kardashians.

Acting students from the world-famous Lee Strasberg Theatre and Film Academy in Hollywood stage the classic.

EDITORIAL

»The most important moment I wore a white shirt?
My wedding!«

Jomarla Melancon