THE ART OF STYLE
THE ART OF STYLE

The Fashion commitment to timeless classics – 360° Creative Campaigning for MADELEINE

Many things associated with tradition give us confidence and that feels right and good, especially in the uncertain times we are living in. Classics spread »peace« and with their characteristic of being »timeless« they are always up-to-date. The classic forms the timeless point of contrast to time-dependent fashion, fast fashion. Their origin: always a culmination of artistic development.

Italy embodies the art of good taste like no other country. Here, tradition meets modernity and finds its perfection in elegant classiness. An Italian cultural treasure.

Diana Gullotto skilfully stages the 360° campaign in Europe’s World Capital of Culture 2019 MATERA.

The Fashion commitment to timeless classics – 360° Creative Campaigning for MADELEINE

Many things associated with tradition give us confidence and that feels right and good, especially in the uncertain times we are living in. Classics spread »peace« and with their characteristic of being »timeless« they are always up-to-date. The classic forms the timeless point of contrast to time-dependent fashion, fast fashion. Their origin: always a culmination of artistic development.

Italy embodies the art of good taste like no other country. Here, tradition meets modernity and finds its perfection in elegant classiness. An Italian cultural treasure.

Diana Gullotto skilfully stages the 360° campaign in Europe’s World Capital of Culture 2019 MATERA.

THE BERLINALE COOPERATION

Fashion meets Cinema

In the flurry of flashbulbs at the Berlinale, in special cooperation with the 70th Berlin Film Festival 2022, the campaign film with making-of for the 360° campaign THE ART OF STYLE is also on the red carpet. The classic silhouette is back. Clear looks that don’t need any superfluous styling touches are in the spotlight here. Diana is making a clear statement for MADELEINE.

MAGIC MOMENTS IN MATERA

It is one of those places that you instantly fall in love with – especially at night. Matera is one of the oldest cities in the world, located between Bari and Naples, often used as a film set (e. g. James Bond film »No Time to Die«) and also for MADELEINE to add a cultural feel to the classic look. Style culture at its best!

THE EDITORIAL EXPERIENCE

»The special characteristic of everything classic:
to be constantly up-to-date and thus true!«

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